HEALDSBURG, Calif., April 10, 2014 /PRNewswire/ -- Truett-Hurst, Inc. (NASDAQ: THST), a recognized leader of innovative super-premium, ultra-premium and luxury wine, today announced it completed a general supply agreement with Ecologic Brands, Inc. ("Ecologic") to produce paper bottles for the groundbreaking PaperBoy brand. Ecologic Brands has been recognized for making America's first recycled paper bottles offering consumers a choice in packaging beyond plastic or glass.
Building upon its growth strategy, Truett-Hurst's three-year supply agreement (with a potential two year extension) with Ecologic demonstrates the progress the company has made in developing its downstream manufacturing supply channels over the past year. Ecologic's 60,000 square foot facility in Manteca, California will enable the company to meet the increased demand for PaperBoy wine while providing greater management and transportation efficiencies. PaperBoy recyclable wine bottles are made from compressed recycled cardboard formed into the shape of a standard Bordeaux wine bottle, are 85% lighter than traditional glass bottles and filled with appellation–based, super-premium wines sourced from the Mendocino and Paso Robles growing regions. PaperBoy is available in 45 states and has two offerings: a 2012 Paso Robles Red Blend (MSRP $14.99) and a 2012 Mendocino Chardonnay (MSRP $14.99).
Phillip L. Hurst, Co-Founder and Chief Executive Officer of Truett-Hurst, Inc., commented, "We are enthusiastic about the early sales and consumer pull for our PaperBoy brand. We have also been impressed with Ecologic's manufacturing approach and this agreement illustrates our confidence in their product and commitment to producing packaging produced locally. We believe this is an important step in solidifying the future for PaperBoy wine and we're excited to get this deal done with Ecologic."
Ecologic Brands CEO and Founder Julie Corbett commented, "We are excited about partnering with Truett-Hurst in growing the wine category through innovation. This is an important milestone that will drive Ecologic's mission of creating jobs and building a sustainable future with eco-friendly packaging designed and manufactured in California."
About Truett-Hurst, Inc.
Truett-Hurst, Inc. (NASDAQ: THST) is an innovative and fast-growing super-premium, ultra-premium and luxury wine sales, marketing and production company based in the acclaimed Dry Creek and Russian River Valleys of Sonoma County, California. Our corporate website is www.truetthurstinc.com. Our principal executive offices are located at 4035 Westside Road, Healdsburg, California 95448, and our telephone number is 707.431.4423. We are an "emerging growth company," as defined in the Jumpstart Our Business Startups Act, enacted on April 5, 2012 ("JOBS Act"), a small reporting company as defined by Section 15(d) of the Exchange Act, and a controlled company as defined by the corporate governance rules of NASDAQ. For more information on PaperBoy contact: info@paperboywines.com
About Ecologic Brands, Inc.
Ecologic Brands is an Oakland, California-based designer and manufacturer of paper bottles. Made from recycled cardboard, the award-winning eco.bottle® provides brands and people with a choice in packaging that the Earth can live with. See the future of packaging at www.ecologicbrands.com
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SOURCE Truett-Hurst, Inc.